The Equity Center

We were honored to partner with the University of Virginia’s Equity Center to create an intuitive, flexible, and striking digital presentation of their mission. The Center’s placement between the university and our community gave us license to imagine a vibrant, bold extension of UVA’s brand. Drawing inspiration from Professor Elgin Cleckley’s original logo, our interface design provides consistent styling for the Center’s expansive list of initiatives, projects, and research areas. We reorganized navigation and taxonomies to easily guide visitors through the website, whether they’re seeking youth programming information, local economic equity research, or student resources. Our connected, clean design expresses the layered nature of the Equity Center’s work and invites further exploration.