The Five Principles

The Five Principles of Athletes in Action are now expressed in a holistic identity system that shines within the greater mission of the national organization. Our goal was to not only create unique graphics for each principle but also to revitalize the identity of the framework itself. This allows for educators, coaches, and athletes to rally around the central focus of the framework: becoming a total athlete. Created to extend into a wide variety of contexts, these graphics are ready to reach athletes all over the country.