Virginia Humanities

Virginia Humanities connects people and ideas to explore the human experience and inspire cultural engagement. Established in 1974, Virginia Humanities offers a diverse array of programs—from public events to radio programs to books to digital resources—to help Virginians explore the past and understand the present. With a broad spectrum of connected programs and events, the organization needed a unified visual identity and a comprehensive brand system. Virginia Humanities came to Journey Group in search of a new brand identity.